// Scoopies Ice Cream
I was asked to create a new brand of ice cream which challenges the market leaders. The Brand will be a cheaper alternative to popular brands Haagen-Dazs and Ben & Jerry’s. I also designed an advertising campaign for the brand.
I chose to design my brand for children aged 8-12. I named the brand Scoopies after a family of ice cream scoops who love to go on adventures.
